Hear how challenger brand, @wyndham Hotels & Resorts, is using data to create some eye-opening results. Join Chief Marketing Officer, Lisa Checchio, on Thursday, January 10th as she discusses the journey to a new campaign. #adclubcmo Register Now → LINK IN BIO
About the Speaker:
Lisa Checchio is a leader in transformative brand marketing. A seasoned innovator, her work drives affinity and awareness by creating authentic connections between people and the brands they love.
Lisa currently serves as Wyndham’s senior vice president and chief marketing officer, championing the company’s 20 global hotel brands by creating meaningful brand promises for owners and guests that come to life through unique brand experiences. In this role, she oversees branding, marketing, brand experience, integrated media, owner communications and sales enablement marketing.