Having recognized the problems and pains of your prospects the next step is to AMPLIFY the consequences of not doing anything about that problem. Tell your prospects what they stand to lose if they do not take action. In our school bag example, (see yesterday's post), make it clear to the students what they stand to lose if they do not look for a solution. Next, talk to them about what they really want as opposed to what they don't want. That's their ASPIRATIONS. If you want the remaining part of the acronym P.A.S.T.O.R comment yes and tag two people who needs to know this. . . . . . .
What are you ordering today? Look at those yummy meals on your screens. Pls call nums in bio to order. P.s we Make the BEST ikokore. Right next to moinmoin elewe. "Shekirout" lol. . . #lagos#cooks#delicious