Adidas called me up to take part in this absolutely amazing event in which I had a chance to collaborate with special guests to create one off adidas concept trainers. The event was a one off and took place exactly one week ago. The list of great minds that approached me at the event is big. Everybody really committed to create something personal and unique. Invited guests had a chance to select any imaginable Adidas trainers trim from rubber to leather, suede, plastic and everything else to create a complete shoe! I was honoured to put my area of expertise and skill to their service. Everybody involved in the event, from Adidas to all the staff to all the wonderful designers and technicians was great fun to work with and really forward thinking. All my contributions for this day were hand drawn after chatting to the single designer and freehand embroidered straight onto material. The flat trims would be then passed onto another machinist to be sewn together with the rest of the shoe, creating an entirely bespoke design.
Here’s some of the pics of the event. See my other posts for more of the shoes! #PODSystem #adidasoriginals @adidasoriginals #gmigliettaembroidery #gmiglietta #chainstitchembroidery #chainstitchembroiderylondon #giuliomiglietta #victorma #pharrellwilliams