Here Are Some Questions To Ask Before Starting A New Small Business
Dr. Pragya Agarwal
1. Why am I doing this?
You need to believe in your idea, your design, your product or the range of products.
2. Have I got a brand name?
This is often the first hurdle for some people.
3. What is my brand identity?
Brand identity is the story you tell through your products, your logo, your name, the colors, the typography, and the tagline.
4. Have I priced my products right?
Pricing is something that has to be continuously evaluated and tweaked.
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