A creative branding expert needs to know how to market art and design objects in a way that doesn’t diminish their integrity while still making it an accessible product. That’s where Andreea Kay, CEO and Founder of Klangwelt, comes in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
A designer herself, Kay got her start as a freelancer making leaflets, flyers and marketing materials for musicians and artists. Kay now works with artists on the business side of things and on her amazing brand @klangwelt
. When we caught up, Kay shared her branding tips, design experiences, and her Wescover favorites! 🌷
"Art and creativity can sometimes be difficult to define or “box in” and therefore make it a marketable “product” which then you have to go out and “sell” to people. The key is to always find something unique about their art/craft and trust me – there’s ALWAYS something unique about them – and present it in a form that’s easy to understand for even the most novice of people."💫
Kay mentioned these amazing Wescover Creators as some of her favorites, so make sure to check them out too- Leo Shallat @leo.shallat , Chor Boogie @chorboogie , Speedy Graphito @speedygraphito , Brolga @brolga , Zulu Painter @zulupainter1 , Ricky Watts @rickywatts , No Touching Ground @no_touching_ground !
Find the full blog post in our bio. 🌸