LABELS/FLAGS and BRANDS.
In the past (like think Braveheart timeline, yes it's a movie reference but come on what's easier to remember that or the 13th century haha exactly) people used flags in battle to identify ranks, roles and execute strategies. It allowed for communication and clarity, but also served as a form of identity.
Now we do it in similar ways, but instead of flags we wear brands. For example; can you think of westernized yoga without #lululemon, hiking gear without #osprey or #deuter? Probably not, but those are just superficial layers.
To be clear, I'm not implying it's a negative thing, it's just part of how we've linked the two, but let's get more into it.
As we go deeper, we indirectly tell people "this is who I am", "this is my identity". Fans wear team jerseys to be connected to the community that is that team. We wear their company emblems/logos to represent the culture they support and they identify with. It's a 'stamp of approval' and it's part of how we function as a society (and always have in a sense). So what happens when you see brands that share your values? You get the reason why I wear and proudly post about #bellaandbellodancemovement on this page. Aside from being part of it from it's creation nearly 10 yrs ago, the values and motto of B&B are what I aim BTP to represent. Concepts like "Grow in all ways" and "Enjoy the moments" are fundamental priciple of the former and working on it in the latter.
What are you telling the world you are? What does your personal brand represent?