Good web design involves more than just an aesthetically pleasing appearance.
1. Less is More – Simplicity Rules
Many sites are over-designed, with too many elements on the page, distracting visitors from the purpose of the site. In effective web design, simplicity rules.
2. Innovative but Not Distracting
An innovative use of design elements and whitespace guides visitors where you want them to go.
3. Aesthetically Appealing – To the RIGHT Users
You have a specific market segment that is your target customer (or client). The design must be crafted explicitly to appeal to that niche.
4. Respectful, Honest, and Engaging
Visitors want to be engaged in a very “human” way. Every word, phrase, and headline must be respectful of the user, honest, and have some engaging quality.
5. Designed for Usability and Functionality
Usability and functionality must drive each decision – outstripping any other design consideration.
6. Cohesive in Design, Down to the Details
There are no minor details in a design – every piece must fit together seamlessly, and create a cohesive appearance that serves to support the appeal of your brand.
7. Easily Understood
Site visitors must be able to easily understand every word, phrase, and headline without any confusion. Any deviation creates a barrier to conversion.
8. Design Elements Inspire Users to go Deep
Your homepage must have an initial appeal in design and usability. Every design feature is then developed with the specific purpose to inspire the visitor to find out more.
9. Visual Elements Placed to Focus User Attention
Giving the eyes only one design element on which to focus must be carefully planned and executed to result in high numbers of conversions.
10. Emphasis on What Matters Most
The essence of your presentation must clearly communicate that your business is the place to solve a specific problem or need.
Call 7507250088 or write to us at email@example.com if you're interested in or have any questions about a design-refresh for your website.
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