The Neuromarketing advises to use it in masculine products, it is the color of masculine qualities par excellence. The smell of wood provokes sensations of masculinity; the floral suggests femininity.
The colors of football team uniforms are also branding images. But sometimes the colors are horribly wrong. For example, the colors of Wyoming's football @wyo_football uniforms were cited as one of the worst in college football. Why do you think that brown is such a tough color to accept as a sports uniform? It works for @ups UPS. Here's a hint: Brown isn't the most powerful color of the spectrum. It's as dependable as Mother Earth, but it lacks energy.