#Repost @branko_babic_phiacademy with @get_repost
By the moment we were placed on the FDA alert list we had the possibility to adapt our pigment formula to the US requirements. Well, of course we tried to do so and it resulted with an average quality that we are totally not satisfied with, and would never compromise to offer it to our valued customers.
This evolved with our decision to temporarily stop our pigment sales to the US market, as we were more ready to accept loosing the market than compromising with our quality and brand tradition.
We chose the most difficult and most demanding way - to prove FDA that PHI pigments are the most advanced pigment formula in the world, developed by highest possible standards of safety, color stability and control.
All this was followed by making hundreds of tests, hiring the worlds best research team members and lawyers to cooperate with , and was not a short road to go through. During this process our competition used every single chance to use our brand name in negative context in their advertising, by promoting the fact that PHI has FDA issues in order to confuse and scare our customers who are respecting our brand.
However, we strongly believe in our brand and we never gave up, until proving our pigment formula is nothing but ultimate high quality and has guaranteed safety and stability for a long term satisfaction.
Today is the day of victory! Today PHI finally proved that quality and integrity is much more valuable than any other games in the industry. From today on, PHI with its recognizable quality formula is again available in USA, without any further issues !!! Thank you to all our amazing customers for never having any doubts when it comes to our brand quality, you are the reason we go above and beyond to offer you superior level of quality products!!! WE are the champions!
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