When I set out to create The Trove, I knew the name and branding were very important. On my branding journey, I’ve spoken to focus groups, polled friends for opinions, worked with amazing professional designer Rebecca Elizabeth and read books and articles on the subject…then I listened to my inner voice and went with my gut. I’m very proud and happy to reveal the new logo for The Trove, The Lotus And The Eye. 👁I know you will come to love it as much as I do!
One of my favourite sayings of all time is ‘No Mud, No Lotus’. This refers in a literal sense to the amazing way the Lotus flower roots in mud often of ponds and creeks and then rises to the surface to bloom. Few flowers are as important to eastern cultures as the Lotus. You can find rich symbolism and stories about the Lotus in ancient Egyptian, Hindu and Buddhist culture. Because of the way the flowers appear to sink at night and rise again in the morning, the Lotus is a potent symbol of rebirth and resurrection. It represents reincarnation and the mysteries of the after-life. In Egypt, priests and priestesses would use Blue Lotus, which has psychotropic effects, to reach a heightened state of awareness to travel to different dimensions or receive messages from beyond.
The Lotus And The Eye marks the beginning of the next chapter for The Trove, the introduction of our first 6 months has been a whirlwind of excitement, trying things and learning on the go! And now it’s time for Chapter 1: The Launchpad. I can’t wait to take this message of awakening and accepting shadow and light onwards and upwards with you. As always, your feedback and requests are much appreciated! I can’t wait to continue to build a beautiful community around this platform. One that helps people embrace and appreciate the mud and the Lotus on their path.
Click the link in our bio to read our full article about the Lotus, the eye symbolism and what they mean for The Trove.
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