When is the best time to post to get engagement on your post?
While there is no set standard time however, there are some rules and guidelines you can use to choose the best time.
Why is choosing a specific time still important? .
Some argue that with feed ranking, there's no need to worry about posting time. Well, that's not exactly correct. If you want your post to be ranked high in newsfeed, it must collect as many like as possible right after it posted. .
The speed of collecting likes 👍🏼 matters. The lifetime of a post is VERY short. If your post didn't collect many likes in first 20min, lets be honest, it means it sucks. It won't collect many likes at all. .
To get to the top posts, your post should collect many likes in the first 10-20mins. To succeed, you have to post when your audience is online and ready to engage. .
Welcome to life at the speed to likes! .
What should you do?
. 📝 Check out your insights to understand where your followers are from.
. ⌚ 7am (before college/work ),12pm (lunch time), 10pm-2am (before going to bed) are the best posting time according to the statistics. You definitely have to try it out. .
If your followers are from USA, but you are in Russia, use time zone converter. If your followers are from 2-3 different countries, choose a prime time for each country.
. 📝 Think about who your followers are and what their lifestyle is. If your followers are mamas of newborns, most likely they are awake by 4-5am (trust me, I was there). If your followers are 80-90years old grannies with no unexpected addition to PlayStation, there is no point in posting after 9pm. If your followers are party animals with jack and coke as their best friends, posting at 8am on Saturday morning won't be your best choice.
Check out the most engaging days for Instagram (google it). . 📝 Try out posting in non-popular hours, when your ugly and boring posts have the chance to "stand out of the crowd" Because other people don't post their awesome and interesting content at this time. I'm not kidding. Try it.
. 📝 Test and test and text. Once you finish testing, test again.
I am open for questions......