Do you make use of apps that auto follow, auto unfollow, auto like /unlike, auto comment, auto post? Those are social media automation apps. . .
The major benefit of social media automation is the possibility to save time and optimize the
time you are going to invest in social media activity. This is especially important in cases you have limited amount of time available for this task. There is no doubt that social media
presence is important, but sometimes it will be difficult to prioritize this task. So, having
automation tools can help with maintaining your social activity on a certain level, while you are focused on other tasks.
But...... There are disadvantages..
When using automation on social media you have to be careful not to overuse this method.
High level of automation will cause your account to look a bit spammy and artificial. Users expect to see real people behind the social media account, someone they can contact, someone they can trust. If you use too much of automation, users might find it difficult to establish the connection, which will result in low level of engagement.
Furthermore, using automation prevents you from being current and keeping up with events.
Regardless if we talk about a global event or situation you should comment on or if we talk
about down time of your website, you will fail at reaching users at the right time if you
completely rely on automation. .
My final take on this topic is, use automation, but don't over use it. Your target audience are humans and not robots..
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