Coming at Monday morning like...
For a little morning entertainment, here’s @sartorialpairings rocking out in our “Dusty Tomato” suit along with an interview I recently did with @huddersfieldtextiles_official about the AOS business.
What business aspects have led to the success of Articles of Style?
1. Blog Content
AOS started as a blog in 2009, and we remain a content-driven business. Our editorial content has allowed us to grow a following of hundreds of thousands of regular readers from around the world, and position ourselves as experts and leaders in the menswear space. In addition to practical advice and “how-to” guides, we also touch on topics that are “deeper than cloth“, such as the psychology of dressing and sustainable manufacturing, which draw our readers closer to our brand for reasons beyond fashion and style.
2. Versatile Design
Our aesthetic is unstructured in order to be in-line with how today’s gentleman dresses. We create tailored garments for our clients that are designed to be dressed-down and mixed and matched with their casual items. We help our clients build the perfect wardrobes for their unique lifestyles, not just for business meetings or weddings. Our best sellers, for example, are burgundy flannels and forest green tweeds – not navy, grey or pinstripe “work suits”.
3. American Manufacturing
We not only produce our garments with one of the country’s oldest and most renowned menswear manufacturers, we’re also giving new life to classic American sportswear and style (think soft-shouldered jackets, beefy oxford shirts, timeless outerwear, etc).
4. Worldwide Reach
Through our exclusive online fitting process, we’ve done basted fittings with thousands of clients all over the world, from Canada, Japan, Brazil, Dubai, Germany, etc, etc. We offer the experience of doing fittings with expert tailors that you trust, from the comfort of your home no matter where you live.
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