New arrival today, this 1974 Lip "Exceptional" electronic watch, ref. 43840. French watchmaker Lip was among the first to pioneer electronic watches - starting in 1948 and collaborating with Elgin (sending 20 engineers) in the US beginning in 1949. Their first working prototype was announced in 1952, but was plagued by problems. These took years to sort out, and in 1957 Hamilton beat them to market with their Cal. 500 - pushed out despite suffering many of the same problems which held Lip from production. Finally in 1958 the R27 was released, taking second place in history. Soon after (1960) Bulova released the Accutron - sending Lip back to the drawing board. Lip's second movement - the R148 - was much simpler and more reliable; my watch features the Datolip R148 - R148 with date - the first 'complicated' electronic movement. (Movement photo is not mine). As if not more interesting is the design - Lip's pedigree was in engineering and accuracy, and with the quartz revolution their competitive advantage was lost. In response to dwindling market share they had the bold idea to commission a series of watches designed by notable architects, interior and production designers - including famed designers Roger Tallon, Isabelle Hebey, Rudi Meyer, Michael Boyer and Marc Held (among others). This watch design is the "Exceptional" by Rudi Meyer - for which he was given an iF Design award in 1976. The watch is 32mm square, 11mm thick, and very heavy for its size. On vintage OEM strap - unsure if its original, but I like it. Anyway, a cool little piece of technical and design history - happy to include it in the collection.