Introducing The Ones: the next wave of Jordan defiance.

The Ones: Elaine Zhong
Dancer turned award-winning actress @chuxizhong is making waves in Chinese film, with her sights set on the global stage. Check our story to learn more.


“Being able to see my logo is an unbelievable blessing and something I’d never imagine I’d be able to have.”
@RussWest44 puts his journey into perspective on the last stop of the #WhyNot Tour.
📸: @x_roots


“They can do and be anything they want to be. Not just for basketball, but for life in general.”
@russwest44 took time to inspire and coach the kids of Beijing on the second stop of his #WhyNot Tour.
📸: @nk7, @x_roots


“My job is to make sure kids all over the world understand that it’s important to instill confidence in yourself.” @RussWest44 on the #WhyNot Tour.
📸: @nk7, @x_roots


Still grinding.
@sheckwes shows out in the #AirJordan XIII ‘White/True Red’. Available now.
📸: @rayscorruptedmind


See you in #ASTROWORLD @travisscott


“Being a basketball player made me go harder as an artist. I missed out on a lot of opportunities because I got too lenient with myself when I was playing. So now, when I have a chance as an artist, I seize every opportunity I can.” - @sheckwes
📸: @rayscorruptedmind


Sheck got game.
From hoop dreams to the main stage, see how basketball helped @sheckwes become one of New York's hottest rappers.


Keep soaring.
@mooremaya brings home her third straight WNBA All-Star Game MVP.


@Rox_Brown doesn’t follow trends, she makes her own in the Women’s #AirJordan I High Premium.
📸: @illgander


“I want to be impactful, but I also want to encourage people to be themselves.” - @rox_brown
📸: @illgander
✍️: @jersey_jinx


The Ones: Rox Brown
Stylist @Rox_Brown believes the best looks come from being yourself. Learn more about Rox in our Story.