I have spent the past few years on a remarkable journey in Los Angeles, working for the music festival giant @insomniacevents where we have produced some of the largest and most elaborate music festivals in the world.
At Insomniac, I was tasked with building an industry-leading photography program from the ground up. Since then, Insomniac’s photo program has captured millions of images spanning hundreds of events. One of the crowning achievements in my 15 years in the music and entertainment industries is the construction and implementation of Insomniac’s Digital Asset Management System that allows the massive archive of edited images to be uploaded, screened, organized, tagged, and managed in a fully searchable cloud system. I’ll forever treasure my experiences working with my team Insomniac family as this has been a period of tremendous growth for me professionally and personally. With that said, I have recently moved on from my full time position at Insomniac to an even more exciting venture that will open more doors and allow me to work with a wider range of clientele.
I’m thrilled to announce that I have joined the team at @alivecoverage as their new Vice President. Over the past 5 years, @alivecoverage has taken bold steps to become the powerhouse in cutting-edge festival and event content capture. aLIVE is comprised of a team of insanely talented photographers, videographers, and content producers who bring together decades of combined professional experience. aLIVE’s mission is to eliminate 100% of our clients’ stress from in-house production, editing, and content development for content in social media, press, marketing, and branding initiatives. We are at the forefront of emerging technologies and are equipped to skillfully produce everything from photo and video to 360 content and even live streaming.
Going forward, I will continue to manage all of Insomniac’s festival photography teams as an independent consultant under the @alivecoverage name, but the Insomniac photo program is now under the oversight of my good friend & Insomniac’s SVP of Visual Content, Randy Sosin.
After 10 years of shooting other events, in September 2013 I shot my first festival for @pasqualerotella and @insomniacevents. It's been a rollercoaster since then and I wouldn't trade it for anything.