Seen here, Devika Rani for cosmetics brand, Afghan Snow.
Afghan Snow was India's first and foremost beauty cream made in the year 1919. Mr. E.S.Patanwala founded the company in 1909.
The bottle for the cream was imported from Germany and labels from Japan.
His Majesty King Zahir of Afghanistan convened an audience with Mr. E.S. Patanwala along with a few other select entrepreneurs on his visit to India. The king was presented a hamper with all E.S. Patanwala products; in it was a jar of pearly white cream without any name. When King saw the cream he remarked that the cream reminds him of the Snow of Afghanistan. Mr. Patanwala asked if the cream can be named as "Afghan Snow" to which the King contentedly agreed.
This cream was introduced in 1919. "Afghan Snow" thus became India's first beauty cream. In its initial packing it was written by the appointment of the King of Afghanistan and the King of Jhalawar until India become independent in 1947.
Caption courtesy Petals - Bath & Body.
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