What do you look for when you buy makeup? Want that seamless, nude coverage yet feels as light as lingerie? Something that is natural and looks like second skin? Of course, we want something that's totally shine-free, not oily, but not too matte. Us girls, we want to look flawless and fresh! What about for lippies? Do you consider the color payoff? We want that soft touch with a light and fresh finish. Something that is easy to apply, and also matte but not drying on the lips. Get the answers on our new blog post!