Lovely grades by @billygabor for a recent Louis XIII campaign. || @louisxiiicognac & @pharrell are thinking a century ahead. Pharrell recorded the song “100 Years” onto a record made of clay from the soil of the Cognac region. It’s being stored in the cellars of Louis XIII in a state-of-the-art safe that is only destructible when submerged in water. The idea is to highlight climate change: making the point that if sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years, a significant portion of the world’s land might be underwater.
Director: Louis de Caunes
DP: David Uzo
Edit: @beasteditorial, Tripp McCarty
Color: @company_3, @billygabor