#MyJeanStory

Instagram photos and videos

#MadeByUsForLife#madeinuk#bluejeans#walthamstow#denim#madeinlondon#madeinengland#slowfashion#MyJeanStory#jeans#rawdenim#selvedgedenim#selvedge#craftjeans#craftjeanrevolution#britishjeans#heritagejeans#britishdenim#londonselvedge#londondenim#londonjeans#britishselvedge#modernjeans#ukjeans#ukdenim#rawjeans

Hashtags #MyJeanStory for Instagram

Customers often ask if they should wait six months or more to wash their jeans. We say no! You should wash your jeans sparingly, but if they smell bad, they probably need a wash. Sweat, oil and dirt break down the cotton in your jeans, making them wear out faster. Wash sparingly, and they'll still look amazing over time. These E8s are new (left) hand washed (middle) and machine washed (right).
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#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


12

We've just completed a batch of our best-selling E17 Chore Coats in double indigo denim. The jacket's design make it great for dressing up, or down. Also great for subtly embracing double denim. Available online now in sizes XS to XXL.
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Outfit: @gitmanvintage @tannergoods @redwingheritage ...
#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


16

Here’s a photo of Matt from @plaey_workshop, wearing our N17 Chore Coat in natural indigo, busy prototyping a new chair design he's soon to launch. We’re always looking to build connections with the UK maker community, so were glad to connect with Plaey, based in Leeds.
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Photo by @tomjoyphoto
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#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


2

Our founder Bilgehan "Han" Ates was absolutely chuffed to visit artist @IanBerry.art's studio today in London. What an amazing space. Han looks happier than a kid in a candy store. Keep up the amazing work Ian!⠀
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#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


23

We often talk about the need to buy less clothes, love what you already own, and repair what you can. This art installation by artist Andy Billett (@modeleffects), @parleyxxx, @sketchevents, and @corona was made entirely from plastic trash found around London. We shudder to think about the amount of clothes that Londoners throw away each day.
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#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


11

Meet our second women's fit, the WC2! A high-rise, relaxed tapered jean. It's the sexy younger sister of our E5. The jean uses a rinsed Italian ecru denim, plus the details we're known for. Available at our Factory Shop now for £145, in sizes 27-32. Online soon.
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#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


29

Meet our first women's fit, the N5! A high-rise, slim straight jean designed from the ground-up for a woman's shape. The jean uses a stretch raw denim, and the attention to detail you expect from B.L.A. It's available at our Factory Shop now for £135, in sizes 26-34. Online soon.
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#blackhorselane #bluejeans #british #craft #CraftJeanRevolution #denim #ethicalfashion #fashion #heritage #indigo #jeans #london #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #mensfashion #menswear #modern #MyJeanStory #rawdenim #sartorial #selvedge #selvedgedenim #slowfashion #sustainablefashion #vintage #walthamstow #womensfashion #womenswear


12

Here's actress @millie_brady looking absolutely fabulous in our new N5 High Slim women's jeans in indigo stretch denim. They're available now at our factory shop in sizes 26-34, and will be online soon!
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #slowfashion #walthamstow #ukjeans #ukdenim #ladieswear #womenswear #womensfashion


5

Interested to know the fading potential of the 14oz indigo selvedge from Kurabo Mills? This is David's E8 pair worn for 1.5 years, hand washed a few times, and machine washed once. This denim is used in our E8 and NW1 fits. Want to learn more about raw denim? @fashionbeanscom has published a fantastic article on all things raw denim today.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


6

Today we had the pleasure of having denim artist @ianberry.art visit our atelier. We had the chance to sneak a peak at his upcoming book, and it's mind blowing. Make sure to check out this incredible London-based artist, and pick up a copy once it's released!
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


6

We're by no means style experts (we wear indigo daily), but we love the way our N17 Chore Coat in natural indigo looks alongside our E8 Slim Tapered jean in black Japanese selvedge. Both garments are limited in number. A black pocket square from @thehill_side completes the look.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


4

Need a new jean for summer? Look no further than our E5 Relaxed Tapered fit in a lighter-weight 12oz Indigo Selvedge denim. The denim ages beautifully, as can be seen in our Fades & Fixes Gallery! ⠀
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Images: @visualmarvelry
#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


8

We've added a new jean to our Fades & Fixes Gallery. Check out Greg's story of an extreme road trip in our E5 Relaxed Tapered 14oz Indigo Selvedge jeans. Visit blackhorselane.com/fades-fixes-gallery/
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

We've nearly completed a new batch of E8 Slim Tapered jeans in 14oz indigo selvedge from Japan. This jean has the most "bells & whistles" of any BLA jean. Swipe right to check out how these jeans evolve with wear.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


2

We've just topped-up our stock of NW1 Heritage Relaxed jeans in 14oz indigo selvedge denim from Kurabo Mills Japan. Relaxed hips and thighs, with a straight leg from the knee to hem. This is the perfect 1950s style jean.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


2

It's a bank holiday weekend in the UK, and the weather is grand. We want to be in the great outdoors, like this gentleman from @peregrineuk's photo shoot. We love how he styles our organic denim jeans with his Peregrine jumper. The colours!!!⠀
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

We've topped-up our NW3 Heritage Straight in a new 14oz indigo selvedge from @IskoDenim. It has a green cast, a sophisticated and smooth handle, but with ample fading potential. Available in sizes 28, 29, 30, 33, 34, 35, 36, 38.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


10

We're about to finish a restock of both E8 and NW1 styles in this lovely 14oz indigo denim from Kurabo Mills Japan. The fabric has amazing vertical texture and carrying indigo hues. @denimhound really captured the denim best in this shot (and his E8 review.)
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


4

Issue 22 of Courier Magazine features a snapshot showing Han looking cool in our atelier, and a bit about the production side of our business. Make sure to pick up a copy. Thanks for sharing our story @sarah_drumm and @couriermedia!
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

We love seeing the hard work that our customer (aged 49 1/2) put into this letter to us. We put just as much love and hard work into our jeans, and immediately repaired his pair, free of charge.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


28

Thank you to @alicemadethis for including us in your list of favourite Made in Britain brands. We're doing our part to keep manufacturing alive in the UK, and are glad to see that you're doing the same with your lovely jewellery. Team work! 🙌
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

Exciting news! Greg aka @denimhound has taken a look at our E8 Slim Tapered jean in Japanese indigo selvedge denim. Make sure to visit his website for the full review! Also, that blue brick wall, we're jealous...
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


5

Last chance to sign up for this Thursday's Indigo Workshop by @indigo.works! This may be the last workshop Liza does for a while so don't miss the chance to learn about this lovely dye and tap into her wealth of knowledge. Tickets available via @indigo.works' profile.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

Last chance to sign up for this Thursday's Indigo Workshop by @indigo.works! This may be the last workshop Liza does for a while so don't miss the chance to learn about this lovely dye and tap into her wealth of knowledge. Tickets available via @indigo.works' profile.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


1

It's exciting to see the positive reception to the SW1 trouser in natural indigo denim! This is clearly a style that's here to stay, but unfortunately the only run will be doing in this specific denim!
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

We're proud to manufacture jeans for @elvdenim. E.L.V. has sustainably at their heart, taking two pairs of vintage jeans and bringing them together into something new and more amazing! Keep an eye out for them at @netaporter!
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


11

The SW1 Trouser in 12oz Natural Indigo Denim is here! A modern British interpretation of a vintage US Army trouser. The US/UK connection reminds us of the daily phone conversations between Churchill (in SW1) and Roosevelt during WW2. Shop via our profile. ⠀
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Images by @visualmarvelry
#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


8

We're excited to announce that we've made a small run of NW1 Heritage Relaxed jeans in 14oz Indigo Selvedge denim from @iskodenim! They're available online and at our Factory Shop now for £185, but only at 32" inseam.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


0

Make sure to visit @apetogentleman's website and read "Ten Commandments of Menswear - 10 Tips for Stylish Men." It's chocked full of fantastic advice, and we thank ATG for mentioning our made-in-London craft jeans!
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


8

This makes us very proud. We integrated with #trustpilot in October. We've since collected 36 reviews, and have maintained a 5 star rating. Thank you to every customer who provided us with a review. We'll keep striving to provide you jeans & customer service of unmatched quality.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


5

We're very excited about the launch of "London Startups" by @hoxtonminipress. Luckily, Hoxton Mini Press and @DistillinginE3 are hosting a launch party where we can express our excitement. Come by to meet members of the BLA Team, and pick up a copy of "London Startups!"
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


3

Here's a stack of BLA jeans that we repaired for our customers, free of charge. Research from Levi's shmtates that a pair of jeans will use 3700+ litres of water in its entire lifecycle. Every pair of jeans matters.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


2

Here's a shout-out to @arcteryx. We appreciate you repairing our team member's Made In Canada Theta AR. This jacket keeps us dry on our daily cycle commutes and post office trips to ship jeans. We laud your efforts to fix more & make it last.
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


2

We're very proud to announce that Blackhorse Lane Ateliers is one of 30 startups included in @hoxtonminipress' new book "Startup London - Inspirational Stories From Creative Entrepreneurs." We hope you enjoy reading the story of our Craft Jean Revolution! The book releases on April 16, and you can already pre-order it at Hoxton Mini Press.⠀
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge #startuplondon


13

Inspired by the craft beer revolution, we're building a craft jean revolution. We want you to see where your jeans are made, meet the makers, and raise your appreciation for quality clothing that's built to last.
#craftbeer ...
#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge


5

We've updated our size charts & How We Measure guide to make it easier to get the right size in a pair of BLA jeans! We now simply measure across the top of a buttoned jean and double it for our size charts. All the information you may need is right on the product page. 👖👍🙌
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#bluejeans #britishjeans #britishdenim #britishselvedge #craftjeanrevolution #craftjeans #denim #heritagejeans #jeans #londondenim #londonjeans #londonselvedge #MadeByUsForLife #madeinengland #madeinlondon #madeinuk #MyJeanStory #modernjeans #rawdenim #rawjeans #selvedge #selvage #selvedgedenim #selvedgejeans #slowfashion #walthamstow #ukjeans #ukdenim #ukselvedge #whomademyclothes


3