Billboards, sides of cars, subways, tops of taxis, schools, what am I missing?
Did you know:
- Critical parts of the brain involved in decision-making are not fully developed until around age 25.
- Advertisements can permanently change brain activity in kids.
- The average child will see 25,000 TV ads per year before they turn 12. This doesn't account for the thousands of insidious native ads used by social media platforms and websites.
- Kids might not be aware they're being sold to or that someone's lying to them until ages 11/12.
- Children can develop brand preferences after just one ad.
- When kid's brains are scanned while watching ads, even if they're not fully paying attention, the parts of their brain associated with emotion, attention and memory light up.
- Brands are increasingly targeting kids with text updates, social media celebrity endorsements (that might actually be illegal), YouTube ads before videos, banner & sidebar ads on social networking sites, and brands paying for their products to be shown in kid's films & tv shows.
- Policy protecting children from ads is extremely lacking.
Of all the demographics of humans, children are the most vulnerable to advertisements which can make them feel other, unloved, ugly, less than, and different than their peers.
As children mature, the continued assault of advertisements help shape a child's brain chemistry as well as body image and how they see themselves in the world.
Only seeing one dimensional women and a singular body type portrayed in media over & over, tells children that there's only one way to have an acceptable body, and that all other bodies are unlovable.
And if you think the answer is to just put warnings on altered images, unfortunately even when girls are shown ads with "Photoshop Warnings," they still report lower body satisfaction & self esteem than before they saw the image.
Showing one body type in media, even if the ad is for lampshades, sets the stage for girls to grow up believing their only true path to love and acceptance is through controlling their outward appearance.
Could you imagine if we actually lived in a world that believed in protecting children?