Meet Hicham Lahlou @hichamlahloudesigner
Hicham Lahlou, figurehead of the Moroccan national design in the world, one of the main leaders of international African design is an emblematic figure of the new generation design, has been part of the new design sphere for more than two decades. His refined creations are always impregnated with cultural and identity references, subtly integrated into modern lines and it is his very personal touch that allowed him to be noticed in this environment as elitist as codified.
Often called as the spearhead of contemporary design in Morocco, He has not only become a recognized design personality on the African continent and the Arab world but also one of the great signatures of the world design which signs collections for prestigious international brands, develops lines of street furniture, Sign of concepts for hotels, illustrates his talent as an artist, interior designer, product designer and graphic designer in brand identity, packaging, but also commercial architecture as well as strategic design.
It forged himself a name in the design of furnitures, tableware and objects by signing collections for major international brands such as DAUM, Ecart International, Lip, Aquamass, Airdiem, or Nodus Rug.
A visionary who defends values of progress and undertakes actions to promote the values of design and creation in general.
His creations, regularly exhibited in museums such as the Vitra Design Museum, Guggenheim Bilbao, Kunsthal Rotterdam or the Victoria & Albert Museum in London, half way between design and contemporary art make the designer a recognized artist both for his unique pencil touch and his work on the lines but also for his innovative artistic biases.
Highly publicized in the print media, television and digital networks, he regularly appears in prestigious publications around the world, often considered among the global leaders of the African continent, the most prominent innovators in Africa and in the world as well as guest jury in several international competitions such as the Star of Science Session 2 in Qatar as a VIP Jury.