@coveteur @katiejaynebecker ”I stopped smoking pot at 20. Maybe it was the difference between East Coast and West Coast buds in the early 2000s (I grew up in Seattle and went to college in Pennsylvania), but, like it is for many people, one very terrorizing, hyper-paranoid night in college led to a vow of cannabis celibacy that lasted more than a decade. No THC anything. Not even the now highly popular CBD—just no. But then, this January, I found myself with a luxurious box of Lord Jones CBD gumdrops sitting on my desk.
I love chewy candies and the nine sparkling, sugar-coated drops inside this box were so bouncy and delicate, in citrusy yellow and strawberry red, that I could almost feel them sitting on my tongue just by looking at them. Or staring at them, rather. Of course, I know CBD is meant for an innocuous body high, not a head high, but it wasn’t the chemistry that finally convinced me to cave that night at home—it was totally just the box. The nearly-Hermès orange, the royal seal logo with gold leaf, the board so thick you could use the empty packaging to store jewelry. But sometimes the cover does tell you about the book inside, which, in this case, was a deliciously fruity, marshmallow-y candy with a peaceful little buzz that lulled me into chill-ass, less anxiety-tinged evening and a much better sleep than I usually know. Also, it didn’t hurt that I had been seeing Lord Jones everywhere—they did a huge collaboration with Icelandic cult band Sigur Rós and their CBD lotion has been touted by celebs like Mandy Moore and Olivia Wilde.
The next morning I wondered if I had experienced a luxury placebo effect or if these candies were actually super f*cking good. Fortunately, I was already headed out to LA, so I asked founders Cindy Capobianco and Robert Rosenheck for a meeting. I met the couple—New York City transplants who both have illustrious careers in the creative and fashion worlds on both coasts—at their Laurel Canyon home. Multicolored boxes of their famous candies were scattered across the coffee table, dappled sunlight poured in through their lush trees, and I asked them what I’ve been dying to know: Why are you so smart...”