LET’S TALK ABOUT MICROFIBER. Microfiber upholstered furniture has become very popular in American homes. It is very soft, fairly inexpensive (although it varies based on quality), and often cleans up well. Most people don't realize that it is the same material used to make cleaning towels, mops, and rags. The reason it is used to make these items is because it does an amazing job absorbing oil, collecting dirt and grime, and "picks up dust like a magnet." These are all great qualities in a cleaning rag but not ideal for your family's sofa. It is important to clean your microfiber items often, especially if dark oily "stains" are present from hair and hair products or oily dog fur. These areas usually clean up well up until the point where the fibers become fully saturated so its important to stay on top of regular cleanings. "Picks up dust like a magnet" "Microfiber products have exceptional ability to absorb oils." "Thousands of 'microfibers' trap dirt, grime, and residue"