Think about the last time you were on a train, looking out the window.
As the landscape flew by, there were likely things in the distance that briefly caught your eye. Try as you might to focus on them, soon they were too far out of view for you to see. Soon you forgot about whatever you saw, and began thinking about something else.
Most of the time, this is exactly what happens with customers and your product or service.
They are on their own train of thought, and your advertising or marketing catches their eye. It might be for a second, or even a few minutes, but it’s never for very long. Soon the interest fades into the background and they begin thinking about something else.
One of the best-kept secrets of good marketing, and especially content marketing is that if you get on the train of your customers’ thoughts, it is much easier to keep being noticed by them.
Imagine instead of being a part of the landscape that you become a passenger on the train. You align your content (articles, videos, audio, etc.) to exactly what they are interested in or heading towards.
This is the equivalent of being inside the train, in direct view of your prospects.
#marketing #customer #value #strategy #business #entrepreneur #entrepreneur #entrepreneurship #entrepreneurlife #sales #digitalmarketing #seo #contentmarketing #contentwriter #contentwriters #contentcreator #content