Business owners all have a small fear of losing clients over raising prices. Even though it is normal in everyday life for prices to increase in rent, groceries, and everyday living, for small business owners, increasing prices can be hard. Perhaps it's because it's not always easy to showcase value to clients. This is especially true for service-based businesses. So how do you increase your value to show you are indeed worth every penny?
If you expect clients to invest in your business, you must also be willing to invest in yourself. This could be signing up for a workshop, an online course, or even purchasing a book to learn something new. It could be researching trends, or acquiring a new service or equipment to elevate what you are currently offering. Or it could be honing in on your current craft by practicing new techniques. Whatever it is that you are offering, there are ways to make your technique, product or service better. We budget each year to take a course or invest in a one-on-one coaching session with a leading photographer in the industry. Each time we invested, we always learned something new and the investment was always worth it.