Your back is made up of many different muscle groups and to develop a complete full back, you need to use a variety of different exercises. I neglected my traps early with my lifting and need to really target them now!
Chin-ups, Pull-ups, Lat pull down, Straight bar pull down
Rows - barbell, dumbbells, cables
Shrugs - barbells, dumbbells, smith machine, Cleans & variants
Cable face pulls, Rear Delt Fly
Oh, and deadlift. But that’s a given. ♂️