#videooftheweek #05022017 Today a couple of words about “how they did that?!” video by Oscar Hudson for Bonobo (feat. Nick Murphy aka Chet Faker) “No Reason.” The most important thing about it - it is worth seeing! Find 4 minutes in your tough schedule to travel into the world of hikikomori… Or maybe into your own mind? Narrow ideas? Old behavior patterns? The metaphor is universal and strong.
Hikikomori is a Japanese phenomenon of mostly young people so stressed by modern life that they prefer to isolate themselves in their shelters for more than half a year… Sometimes for years. In the US, hikikomori are called “basement dwellers”, and NEET in Europe.
In “No Reason” we wake up with one of them… Just an ordinary day in a bit messy room with signs of long isolation. But then the travel starts – the same room becomes smaller and smaller, small objects you do not pay attention in ordinary life become the center of the life – because there’s no space in it for anything else…
In order to implement this journey technically, the room was reproduced 18 times in different scales. All the props were duplicated in different sizes or changed to stress the state (quest - follow the change of a kettle in the video J! or an apple! or noodles!). Special tiny camera was adjusted to travel along the floor. Different actors were found and dressed alike to do the video in 2 shots.
By the way, Oscar Hudson received UKMVA as the best new director last year, and if you check his music videos – you’ll understand why!
Here it is https://vimeo.com/199858222