Okay Milo lovers don’t hate me Just making you aware of some very clever marketing...and this applies to many other ‘healthy’ foods on the shelves. I’m just putting a spotlight on this one as an example of how the health star rating is a load of BS
Be honest, how many of you consider Milo to be a healthy choice? It’s got a 4.5 star rating, increases calcium intake and 8 vitamins and minerals. Sounds good right?! Take a closer look...keep in mind that the World Health Organisation’s recommended sugar intake for adults is 25gms daily (6 tsp), and each teaspoon is 4.2gms in weight (there’s currently no recommended intake for kids).
So if you’re having 200ml skim milk with 3 teaspoons of Milo, that’s a whopping 19.3 gms of sugar. Just shy of 5 tsp of your 6 tsp daily sugar intake. And let’s be honest, who has a quick few spoonfuls straight from the can hey?!
The health star rating is based on 100ml of a prepared milo...seriously?! Who the heck is gonna drink half a milo?! And get this...the health star rating is applied voluntarily by companies who use an online calculator to get the rating. You can try it out and get your very own health star rating here: http://healthstarrating.gov.au/internet/healthstarrating/publishing.nsf/Content/online-calculator#/step/4
What. A. Joke. The Government develops this tool, but then leaves it up to the companies to implement it.
So next time you see the health star rating, just check the ingredients/nutritional table out too. Look for foods with a small ingredient list, and if it’s ‘low fat’ or ‘diet’ chances are it’s loaded with hidden sugar substitutes to make up for taste. And you might find it’s not actually the best choice after all...but a clever marketing ploy to sell their products
#knowledgeispower #occasionalfoods #clevermarketing #addedsugars #hiddennasties #adelaidept #biddlefit_pt