What does it mean to be black owned?
I see a lot of comment mentioning #FENTYBEAUTY and claiming it's black owned.
And this is why it's important for people who are targeted through ethnic marketing campaigns to do their own research. Instead of writing a lot, I just want you to swipe and see for yourself. You can also visit www.kendobrands.com/about-us/ and then you decide who truly owns the brand: Fenty.
Black women were truly bamboozled. But they caught up in who the face of the brand is, the photo shoots, etc. But look at the executive body of Kendo. Now if the HEAD looks like this, what will we say about the parts and the limbs. When black women in majority have $70M to Kendo upon the launch of Fenty, besides Rihanna: how many black people ate a piece of that pie?
Black women when you shop for your shade or the perfect MATCH realized that the conversation is WAY DEEPER. Where are you black dollars going at the end of the day? And Rihanna I'm sure met the board and she was comfortable enough with the lack of diversity in the executive suite. See that's why I have trust issues with celebrities. And look at the Pro team of Fenty: where is the melanin enriched mua? They can put one on the marketing shot but they can't have one in charge? If I'm wrong, correct me.
Some will say: this hate or drama. That's fine. But you can go to any major city in America and find #CHINATOWN no one is offended. People are actually excited. In DC we even celebrate those cherry blossom trees. In LA there's an entire block called #KOREANTOWN and no one is offended. And they have their banks and everything they need to function autonomously. In NEW YORK CITY, there's the GARMENT DISTRICT and find out who runs that block. But when black people speak on empowering our culture and bring wealth back to our communities so we can have better schools, better communities, better securities and be able to own property: WE ARE FULL OF HATE, WE ARE USING THE RACE CARD. ETC ETC.
Victim shaming doesn't work with me. Because I have realized that my truth will always offend someone; but it's not a reason to sell my freedom away. I got to go work and I'll check on you later.