So excited this design moved onto the next round, can't wait to see what August has to offer!
I hope to create more projects aimed towards social betterment, I love a challenge and Luana definitely was a project worth the effort.
Background: Luana is an oral contraceptive. The 28 day cycle pill, is a new and bolder take on this half a century year old product. By
camouflaging it from the inside-out, this product is a more discrete and fun way to live your life. The pills are hidden among Illustrative ticket stubs, additionally being housed by a fun, bold, and refillable tin. This package design also includes a user friendly manual, allowing women to easily obtain information, and get to know Luana even better.
#adobeawards #semifinalist #nextround #birthcontrol #womenempowerment #socialbetterment #brandidentity #packagingdesign #graphicdesign #typography #print #layoutdesign #camouflaged