Many budding Bombshells are multi-passionate and want to offer everything to everybody. They want to express every talent they ever had and please every person who gives them an idea (whether or not that person is a viable potential customer). They let insecurity and doubt drive decisions instead of using confidence in the problems they uniquely solve and the people they uniquely serve. ⠀
Instead of focusing and becoming known for something great, they generalize and aren’t known for anything special, which decreases the number of potential customers they can acquire and reduces both customer loyalty and repeat sales. ⠀
It is very easy to get excited about bright, shiny objects when you are an entrepreneur. We have more ideas than we can ever execute. So how do you decide what to prioritize and what to let go? ⠀
You have to find your Business Mojo. ⠀
This formula and more is explained in Chapter 5: The Bombshell Business Dictionary in The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneur. You can find it on @Amazon, @BarnesandNoble and @BooksAMillion. If you ordered it today, what would be different about your business and life in 2018?