I am very proud and excited about the recent launch of the new SOLARBOOST. When we started on this project 2 years ago, we gave ourselves the ambition to transform technical running and give runners more confidence. We were inspired by the way a NASA space shuttle is designed where the surface is divided into small tiles which all have a specific function that all contribute to a greater purpose. We divided the foot into tiles and defined every tile with a purpose and then packed each tile full of innovation to improve the fit and feel. Inspired by the way the rotary blades of black hawk helicopters are manufactured, we used Tailored Fiber to precisely lay down Parley yarns to hold the foot for a perfect fit. A new dynamic heel construction decouples the heel counter and liberates the Achilles to adapt to the individual curvature of the heel and to provide more comfort with each step. The tech fit forefoot moves harmonically stretching and supporting the foot. A new energy rail tooling construction works to plant, guide and propel the foot forward. All of that comes together on a new anatomical last improving the fit and the beauty of the silhouette. Well done to the creation team that brought so much energy and creativity to the new SOLARBOOST. Congratulations to Falk Bruns, Marius Jung, Bernard Schuster and Chris Ekman for this beautiful statement of innovation and performance.
A brand new day for adidas running. ///
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