Adidas - Laces

Instagram photos and videos

I am very proud and excited about the recent launch of the new SOLARBOOST. When we started on this project 2 years ago, we gave ourselves the ambition to transform technical running and give runners more confidence. We were inspired by the way a NASA space shuttle is designed where the surface is divided into small tiles which all have a specific function that all contribute to a greater purpose. We divided the foot into tiles and defined every tile with a purpose and then packed each tile full of innovation to improve the fit and feel. Inspired by the way the rotary blades of black hawk helicopters are manufactured, we used Tailored Fiber to precisely lay down Parley yarns to hold the foot for a perfect fit. A new dynamic heel construction decouples the heel counter and liberates the Achilles to adapt to the individual curvature of the heel and to provide more comfort with each step. The tech fit forefoot moves harmonically stretching and supporting the foot. A new energy rail tooling construction works to plant, guide and propel the foot forward. All of that comes together on a new anatomical last improving the fit and the beauty of the silhouette. Well done to the creation team that brought so much energy and creativity to the new SOLARBOOST. Congratulations to Falk Bruns, Marius Jung, Bernard Schuster and Chris Ekman for this beautiful statement of innovation and performance.
A brand new day for adidas running. ///
@adidas @adidasrunning
#solarboost #adidasrunners #futurecraft


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Ultraboost mid - prototype
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During the development of the Ultraboost Mid, we tried many different constructions and material executions. 
As, at that time, factories didn’t have all the materials in correct colors, they sent us the first prototypes with random substitutes, different leathers and a bright solar yellow primeknit sock.

Along the process, we selected the best construction and moved on to step two with working on the first colorway and released the Ultraboost Mid x KITH in the end of 2016 with the success we know.

In the following months, the first prototypes were still laying around the office and we realized they were actually a pair (left and right). There, we looked at it from another angle and we came up with the idea of releasing the pair as it was, with random and asymmetric colors and calling it “Ultraboost Mid prototype”. It even comes with the original sample tag. 😁

So proud of this great team work !
@msuarezprat @meestergreefin @mb0116 👊🏻
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#UltraboostMid #Ultraboost #adidas #adidasdesign @adidas @adidasrunning #adidasultraboost #adidasrunning #adidasboost #boostvibes
#footweardesigner #footweardesign #footwear #shoes #shoedesign #shoedesigner #conceptkicks #design #sneakers #instakicks #shoestagram #industrialdesign #sneakerhead #sneakerdesign #igsneakercommunity #shoesdesign @conceptkicks


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This mornings post cycle, pre meeting, iced coffee break in the elevator 🤷🏼‍♀️
But now (after what felt like the longest presentation I’ve ever done) it’s the weekend! 🙌

#tgif #work #worklife #elevatorselfie #threestripelife #lifeofadesigner #designer #meetings #friday #weekend #finally #allthegreys #ootd #cycletowork


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Speed reinvented #X18+
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Energy Mode
Unleash Speed
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Laceless slips into the #Speed suit for the first time!!
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#adidasfootball #HereToCreate #adidas


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triggered


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Forget all the Adidas shoes this year so far, THIS is the shoe that shoulda been the biggest! Falcon (bae). First time I saw it last year I was buzzing about it then Adidas told us it was ladies only! Fair enough, ladies don’t get enough heat.... I’m just hoping someone stocks an 8.5 because the c/ways that are coming are amazing! Good work @adidasoriginals best shoe of the season.... for ladies heheh #adidas #falcon


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🐑


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Because Speed matters #fact #adidasfootball


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I am very happy and excited to see these finally releasing soon! Thanks to all involved & supported on this project to be happened!!! #adidasfalcon #adidasoriginals #falcon w 📷credit: @hypebeast


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Choose loose


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even the info graphics are adi the fucked out


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Time to say goodbye! After 32 years working for this wonderful company i will be taking a short 7 month sabbatical, starting right now. The time was right for a break. Looking forward to the rest of 2018. #adidas #sabbatical


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We are being invaded!


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