“I always want to make sure my castings [include] personalities that best describe my mood—attitude is very important to me,” @hoodbyair cofounder Shayne Oliver says. “The message I wanted to convey is ‘swaggin out my look,’ which is always our message.” It is also what he has been tasked to do at @helmutlang tonight, as the first designer to be tapped by editor-in-residence @isabellaburley to inject new life into the historic brand. Judging by our exclusive video preview, there will be more of the strong sexual undercurrent that defines Oliver’s work: latex and rubber heels, leather harnesses, and oiled bodies. Tap the link in our bio for the full video.
Fashion Editor @jordenbickham
360 Footage Courtesy of DSR Media Lab
Prop Stylist @nicholasdesjardins
Editor @traderjojos, @modern.post
Color @timmasick, @company_3
Filmed at DSR Media Lab
Music “2 Nunti” by Wench