Switchyards Downtown Club@switchyards

Creating B2C winners in Downtown Atlanta. We're huge on Twitter: @switchyards

http://switchyards.com/

1,391 posts 7,418 followers 1,458 following

Our barista, Tanner, in a Western & Atlantic mug full of tea. When you see SDC member & artist, @comicenginealex, intensely drawing at the coffee bar, this is the kind of stuff he’s cooking up. Weekend made.
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#atlanta #soul #switchyards #atl #georgia #madeinatlanta #swag #startups #photography #logo #design #entrepreneur #downtown #downtownatlanta #brand #madewithsoulinatlanta #coffeetime #tea #coworkers #pingpong #ihavethisthibgwithfloors #neon #sign #mural #startup #architecture #history #atlantaphotographer

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This was @usit_app’s founder at #theconsumershow #021 last week. (great @local babysitting app btw) Our 22nd straight one & last of 2017 is 12/7. If you dig B2C startup and Atlanta, it’s going to be epic. RSVP at theconsumer.show
# 📷 @jason.seagle
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#atlanta #soul #switchyards #atl #georgia #madeinatlanta #swag #startups #photography #logo #design #entrepreneur #downtown #downtownatlanta #brand #madewithsoulinatlanta #designer #coworkers #pingpong #ihavethisthibgwithfloors #neon #sign #mural #startup

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Time for a SDC member profile! It’s Greg Kawalek, founder of Switchyards-incubated, Fred! (fredlawn.com / @fredlawn). #
Photos by @chilstudios!
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What are you currently up to?
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I am trying to make Fred! (fredlawn.com) the go-to brand for landscape design projects of all shapes and sizes. This is challenging because we are trying to deliver a consumer experience that has never been done before in the landscaping industry. Starting with our $99, fully customized designs all the way through our white glove contractor coordination and support, we want the customer to feel comfortable and in-charge the entire time. In terms of what I am doing on a daily basis, it is a broad mix of sales & marketing, working with our team of designers to produce custom designs, as well as coordinating with our sub-contractors to execute installations in customer yards.
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What was the Switchyards Founder-in-Residence experience like?
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The FiR program was a perfect fit for someone like myself, with essentially no experience in start-ups. The first few weeks were pretty much just a crash course in start-up methodology - reading a lot of books, listening to podcasts, and random research online. From there, I was able to get my hands dirty, while still having Dave, Michael, and Blake to lean on for guidance and insight.
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What were some big lessons you've learned at Deloitte that you have learned from or applied to the startup life?
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Being able to manage people, delegate work, and make those around you better at their jobs is so difficult to do and is often the differentiator between success and failure. I am still trying to figure out how to put these principles into practice with Fred! and it is something that I think about every day as I work with our designers and sub-contractors.

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Oh hey there week to get shit done and make beautiful things. Whatcha waiting for?! Things to be perfect?!
# 📷 & 👠: @yoursocialteam

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a strong community is just good people drinking good coffee

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6:30 on Friday night in Atlanta -
📷: @callanbrooke

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If you got our monthly email just now & scrolled all the way to the bottom, you would have seen this little guy. It’s our new #madewithsoulinatlanta badge designed by hand by SDC member, @studiotemporary. he really nailed it. it’s an update to our one last year. will appear soon on @swaglanta stuff and on the bottoms of websites throughout the city.
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#logo #atlanta #soul #switchyards #logos #badass

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do you like margaritas & long walks on the beach?! well, that’s not quite this job, but it almost (kinda) is. Events Assistant. You know you want it. Link in bio.

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In 1928, these bricks were laid down. They came from Crucial Brick Co. in Rome, Ga. Think about the people who laid them. They’d be over 100 years old at the youngest. To think about the type of work currently done in this building versus when it was built. Atlanta history. This is all so interesting to us.

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coffee 💯, dreads 💯, #madeinatlanta shirt 💯, SDC members 💯

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This is a fine piece of photography. @petebernardo runs Switchyards Design & Development (@founderhappyplace) & is very photogenic apparently. Photo by @jason.seagle. #founderhappyplace

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Atlanta sweatshirt in three colors, $25 on SWAGLANTA.COM - @swaglanta

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“In the heart of Downtown Atlanta sits a 90-year-old building housing a community entirely focused on creating brands with some fuckin’ soul.”

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Tim Keane & @ryangravel discuss the future design of our city at Switchyards earlier this year. @atlcitystudio

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The next Made in Atlanta 011 will be with our good friend @ryangravel on Thursday, November 16. You know Ryan. BeltLine. Atlanta City Design project. Great quote on the side of Switchyards. And now, Buford Highway. Atlanta legend. Drinks at 6:00PM and chat at 7:00PM. Buttery soft shirt to the first 100 that RSVP from our collaborators @alternativeapparel RSVP on switchyards.com.

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only an OG has the original SDC hat

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get real customer traction or get back to work

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Buttery soft and quality sweatshirt from Atlanta's Alternative Apparel. An everyday crew neck sweatshirt with raglan sleeves for a vintage-inspired look. Unisex sizing (slightly slim fitting). $25
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“Atlanta in triangles" has been so popular, it's been tattoo'd on people. True story. -
Comes in three colors: Grey, Navy, Green
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SWAGLANTA.COM / @swaglanta


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