just came across the shop of #Rituals (a Dutch brand) in #HysanPlace (#CausewayBay): quality products for fragrance and personal care 今天在 #銅鑼灣 #希慎廣場 看了這個 #荷蘭 牌子的分店，發覺它的貨品質素和包裝好優、店員服務好貼心，值得推薦。
info about the brand: https://www.rituals.com/en-nl/about-rituals.html
Rituals, a #Dutch company , were founded in 2000 and have taken the beauty sector in #Europe by storm to become a market leader. They're not afraid to challenge themselves and one of the few retailers who defy the challenges in the industry to grow at an impressive speed, opening 2-3 stores weekly.
The question is, how do they do it? How do they continue to go from strength to strength when many retailers are forced to close store after store?
1. They envision #passion. Passion for their customer experience. Passion for their employees. Passion for their products. And they obsess about it. It’s in all the details; their value words being highlighted in their office and in their stores, the accessibility in their organisation, the way they serve you tea when walking into the store and the way they hand over their products when you've purchased them, Asian-style with two hands around the bag. They're not just selling a product. They're selling a beautifully packaged experience and feeling.
2. #Affordable luxury. This is created by a combination of 1) high quality products 2) beautiful packaging 3) perfect price point 4) strong story telling (every product line has their own unique concept and story) - placing them in their very own position in the market. They’ve created the perfect gift. Who hasn't received one of their beauty boxes for Christmas?
3. #Location, location, location. They always choose central stores and are always in prime display in larger warehouses and at resellers.
4. They live by and use the advantages of new #technology. Everything that can reduce admin and make them focus even more on the customer experience, they embrace. And having met and worked with members of the management team, they are impressively fast moving and in the forefront of digitalisation.