First, Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Instagram is now a global community of one billion!
Second, IGTV, a new app for watching long-form, vertical video is finally here!
While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.
IGTV is different!
It is built for how you actually use your phone, so videos are full screen and vertical.
Videos aren’t limited to one minute. .
It is simple!
You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests.
You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” .
You can also like, comment and send videos to friends in Direct.
IGTV has channels. You can be a creator — upload your own IGTV videos in the app or on the web to start your own channel. You can also follow a creator on Instagram.
In his words at the unveiling of IGTV in San Francisco on Wednesday, Kevin Systrom, Co-Founder & CEO of Instagram said: .
. "Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love."