Brands, designers and architects are more than ever being challenged by the increasing relationship between the physical and digital world, by our dependency on technology and by the role of technology itself on our daily lives. They are all trying to seek a common ground between technologies and the way we live in our homes.
In a world where it is increasingly difficult to separate the boundaries between the working space and the living space, brands both in the furniture and in technological sectors are pursuing solutions that integrate technology in a more transparent, natural and tactile way in our workplaces and in our homes.
This year at the Fuori Salone, Sony presented its "Hidden Senses" exhibition, which explored the subtle relationship between technology and human behaviour in everyday lives. By incorporating technology into familiar everyday contexts, Sony invited the audience to explore their senses, from hearing to touch. The brand demonstrated how technology helps to transform everyday objects into objects that are much more intuitive, useful and full of emotion. We are prompt to ask ourselves: how will the furniture industry absorb technology into its products? To reflect on this and other issues and learn more about the Hidden Senses, check out the full Sony video we just posted on our Facebook page.
@sony (Tradução em português 👇🏼🇧🇷)