A big smile, a warm voice and a lot of expertise: these are just some of the attributes of @merileekarr, CEO and founder of @underthedoormatltd, a high-end short-term accommodation company. Before starting her own company five years ago, in July 2014, she worked for 13 years at oil and gas company Shell. Her last role was managing the maintenance of petrol sites across the world and, being a lover of travel, she came to realise that what she was looking for in the accommodation sector didn’t yet exist. :::::
She records an experience with a major holiday letting website, when she went to Lausanne, Switzerland, for a triathlon. “We got there, and the house wasn’t clean, and the owner hadn’t said that we would be cat sitting.” The chaotic situation left her frustrated – it was just another stepping stone on her motivation to open her own company. :::::
“UnderTheDoormat is essentially a distributed hotel,” she says. But not a competition to hotels: “We aren’t hurting their industry.” The idea is that big hotel chains have a particular set of services that is not exactly what UnderTheDoormat is about. Hotels recognise that – chains such as Accor and Marriott are investing more and more in models similar to Airbnb and Booking.com and making partnerships with the likes of UnderTheDoormat. :::::
With over 250 properties partnering with UnderTheDoormat, Merilee feels it’s time to expand. She’s raising investment for growth with the ambition of taking UnderTheDoormat to other European capitals. :::::
This Friday, August 23rd, our podcast episode will be released and it’s all about Merilee’s journey and her insights on the short-term accommodation industry. Stay tuned!
To read more, go to the link in our bio :)
#Qandor #QandorClub #Shorttermaccommodation #vacationrental #travel #realestate #londonproperty #interiordesign #entrepreneurship #inspiring