Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
The Power of the Chinese Influencer
A positive start to 2018 has boosted optimism within the industry, and luxury brands have begun to strategize on how to make the most of the growing Chinese market.
One brand doing this through the reach of China’s celebrity influencers is luxury watchmaker Audemars Piguet, which last month announced that the Chinese singer #LuHan would become the brand’s first-ever Chinese ambassador. The star has an incredible 50 million followers on Weibo—a number boosted by his massive fan base of loyal millennial consumers.
The singer posted an image of himself on Instagram at the 25th Anniversary celebration of Audemars Piguet’s Royal Oak collection with the caption: “It is my great honor to be the ambassador of Audemars Piguet, such a wonderful night!” The post has gained nearly a million likes so far. Audemars Piguet took to its official Weibo page to share more photos of the star, much to the delight of Lu Han’s fans.
“Chinese clients have become the largest group of customers for luxury goods worldwide, including Swiss watches,” said Audemars Piguet’s Greater China CEO David von Gunten to Jing Daily. “Chinese luxury shoppers are younger and affluent, they express themselves differently. They are avid fans of social media and use the platform to research, share and express their opinions about everything.”
Cr. Jing Daily
#LuHan #鹿晗 #루한