Once again about the series realistic highlight at the IAA this year - the AR Head-up display inside the VW ID 3 . This is the perfect modality we have to work on for the future besides natural voice assistance. Controlling and understanding my car without distraction, with a natural view in front of me, with just talking to it in a natural way without being stressed to find my way through random touch & tap actions on a wtf - too much inch touch display. This it what the car makers should work on to be really innovative, to be really user-friendly and not just ”trend-friendly“ ignoring the real users, the daily drivers of the car. Let‘s keep the users in focus & bring this ID thing onto the streets as soon as possible.
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