Your social media needs to have a focus from the start. You need to think beyond your latest offer and what you want people to buy.
People are interested in being inspired, entertained and educated before they decide to give you the sale.
Plan out your salon marketing, entertain and inspire and then you can add in the well thought out promotional post. Show them how it will transform them, rather than going on about how the product or service works – then lead them to your offering.