Christian Aslund drew on the spirit of platform games such as Mario for this #PrintAdvertisingcampaign for sneaker brand #JimRickey.
The #photographer shot the models in awkward horizontal positions on the streets of #HongKong, using a telelens to make the images appear flat and the scenes vertical.
Aslund served as both #creative director and photographer on the project, dubbed 'Honkey Kong', alongside Jan Andreen, Loa Bie and Sofia Cederstrom.
Creative Director / Photographer: Christian Aslund
Production Manager: Jan Andreen
Unit Manager: Loa Bie
Retouch Artist: Sofia Cederstrom