Have you ever wondered what metaphor could be hidden in the name “Apple”? Apple for different electronic devices (including the Apple logo which shows the bite of the apple) may be metaphorically associated with Adam and Eve’s “apple of knowledge”, the apple given by Paris to Aphrodite in Greek mythology, an apple given to the teacher, and the apple as symbol of health, wholeness or object of desire.
Apple has created an entire story of expensive desires that can become reality if you decide “to bite” the innovation dream.
When you use an apple device, remember that!
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