We believe that #IngredientsMatter. That’s why we transparently list them for each product on our website. All of our ingredients are natural and we incorporate only the most beneficial ingredients so that your hair remains happy, shiny, and most importantly healthy. Pictured is sunflower oil found in our UltraShine Moisture Shampoo & Conditioner. Sunflower oil moisturizes hair and scalp, promotes hair growth and provides UV protection just to name a few of the many magical benefits.