Frenz, we need to talk about Fast Fashion.
The fashion industry has come a long way since Mothers would make all of the clothes for their family by hand, with simple, natural fabrics... nowadays we are bombarded with new styles every day.
Issue 1 — Raw Materials & Sourcing.
All of this new clothing we are creating doesn’t just appear out of mid-air – well not that I’m aware of. We must either grow or create the fibres that go on to become our humble T-shirts.
- Two-thirds of the fabric used for clothing globally, is Cotton.
- Cotton takes a lot of land, water, and often nasty pesticides to produce. Cotton farmers have incredibly high rates of suicide from the stress of the market, and cancer from the cocktail of poisons in the pesticides.
More modern materials like polyester are… well they’re plastic, created from petroleum, releasing micro fibres of plastic into our water ways every time we wash them.
The dying process of the raw materials is also very water intensive and extremely polluting.
In fact, approximately 7,000 litres of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).
REDUCE the amount of clothing you buy ✋🏼