Gemini, the crypto exchange founded by the Winklevoss twins, on Tuesday unveiled an app intended to make it easier to buy and sell Bitcoin and other virtual currencies.
The timing of the app launch is a bit curious since the crypto market has been in a vicious bear market in recent months and, unlike a year ago, people are not clamoring for quicker ways to weigh Bitcoin.
The app, however, has been in the works for years, according to Cameron Winklevoss who stressed that Gemini is playing a long game in the crypto markets, and that the company has always prioritized security over being first.
In an interview with Fortune, Winklevoss added that an app has remained atop Gemini’s list of requests from customers, who have till now relied on the company’s mobile website.
As for the app itself, I test drove it by purchasing a tiny amount of Bitcoin, and found it to be fast and well-designed. Like other such apps, it lets customers’ quickly fund their Gemini trading accounts within the app by means of online banking log-in tools.
The company is also talking up the app’s multiple layers of security, which include not only two-factor authentication from the security app Authy, but a requirement the customer remember an additional PIN number. Other features include the ability to set recurring buy orders, and a “Buy the Cryptoverse” option, which lets customers purchase a basket of all five of the cryptos listed on Gemini.
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