Time Sensitive Content Vs Evergreen Content, Which Do You Think Drives More Traffic? 📈🤔
Evergreen content can drive traffic for multiple years, whereas time-sensitive topics will only give you a short boost in traffic and then ultimately die off. So, are you ready to stop writing about news-style trends and start creating evergreen content?
Here’s How: Research consistent trending topics! To research evergreen topics, I like to use Google Trends. The main TRAP that people fall into when using Google Trends is simply capitalizing on the current viral topics that they show because what’s trendy today, won’t be trendy tomorrow. The real key to developing evergreen content is exploring a specific keyword to see its trend. For example, go to #GoogleTrends now and look at the trend when you search for “content marketing” and filter the date from 2004 to now. You'll notice a huge trend, a pretty positive climb for multiple years. That means that this is a perfect topic for you to use to craft evergreen content.
⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let Me Know In The Comments Below On What Tools You Use To Help You Find Topics?