How do you deal with people who copy your work?
How do you deal with people who steal your idea?
How do you approach a copycat?
I know, it’s likely you want to take them out back and reenact a scene from fight club.
But let’s be calm….
Now that you’ve taken a deep breath.
I’m going to tell you something you
might not like.
Ready? Here it is...
Get used to it.
If you’re first to market with a new product or an innovative idea, it’s almost guaranteed that the moment you start to see success, you will suddenly be blinded by copycats.
Look at the hundreds of Uber for X and Airbnb’s for Y that sprouted up over the last few months........................ *Create great things and people will mimic, steal and copy.
Competition exists in all business markets.
Competition fuels us to think faster, act more intelligently and challenge our ideas on the fly. It makes us smarter, fiercer and more successful.
But with every business in any industry, there are biters. Those people who copy your ideas, style, design, business model and/or content to advance their own goals.
Copycats are unavoidable, but how you deal with them will be the difference between achieving continued success and becoming a one-hit-wonder.
There are a number of tactics for dealing with copycats in business. While some are more subtle than others, each has their own benefits.
Imitation is the most sincere form of flattery.
When the copycats come out, you know you’re doing something right.
People who copy your approach to marketing or branding or who offer imitations of your product or service are paying you a compliment. Understand that they are a fan of what you do and take comfort in the tribute they are paying to you by copying your work.
So relax and say thank you.
Accept the compliment and get back to work!
Don’t Let Copycats Kill Your Vibe
Raise the bar for yourself; push your limits and set new challenges.
It can be frustrating to invest time, money and sweat into something just to turn around and find your competitors feasting on it. But, you can’t let the coattail-riders slow you down or stall your progress. You must keep hustling.