CFC is an athletic gallery and museum for the exhibition of multimedia such as memorial moments and history of Soccer world since day one. The exhibition is built to exhibit all historical antiques, carved objects, old and modernized photos and video clips which are strongly associated with worldwide Soccer's superstars and their career life, greatest achievement and well-known highlights in soccer worldwide events, championships and world cups.
The new identity is rooted in two essential elements that pay homage to CFC long-established traditions: the golden sharp of the soccer as a symbolic representation of the soccer history. And a custom contemporary typeface, called “Lausanne,” serving as necessary reminder of its history.
The core concern was in balancing the need to build the athletic look brand while simultaneously communicating the depth and variety of the soccer lifetime. I had to embrace mu position as a creative designer with brand strategists and marketing consultants, diverse, always exploring, pushing and changing, while remaining clearly recognizable though an iconic and consistent communication and branding system.